A link tracker is software that keeps tabs on and evaluates inbound connections to a website. In order to do its job, it keeps track of the quantity and quality of the backlinks (incoming links) to a website, which in turn reveals how successful the website's link-building campaign is.
In order to determine the source URL, anchor text, and link type, link trackers execute automatic queries to the linked-to websites, get the HTML code of the page, and parse the code. Afterwards, the information is processed and displayed on a dashboard, where customers can see how their backlink profile has evolved over time in terms of both quantity and quality.
Backlinks are a major role in determining a website's search engine rating, therefore keeping tabs on them is an essential part of SEO (Search Engine Optimization). The success of an SEO strategy may be measured in part by tracking the quantity and quality of inbound links to a website.
When used to monitor the backlinks of competitors' websites, link trackers may help its users spot new chances for link development and provide insight into the tactics their rivals are doing.
To sum up, link trackers are potent tools that may aid website owners in keeping tabs on and gaining insight into the backlinks going to their sites, which is crucial for search engine optimization. Using a link tracker is a great way to boost your website's search engine rankings and obtain an edge over the competition.
